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Blog Category: Brand USA

Secretary Pritzker Visits Universal Studios Orlando and Speaks with Leading Executives of Travel and Tourism Companies

Submitted on August 22, 2013 - 11:15am
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Secretary Penny Pritzker at Universal Studios Wizarding World of Harry Potter with COO Bill Davis (left) and John Sprouls, Executive VP (right)

Today, as part of her nationwide listening tour, Secretary Penny Pritzker toured Universal Studios Orlando with Bill Davis, President & COO, Universal Orlando and John McReynolds, SVP External Affairs, Universal Parks and Resorts and held a roundtable with Presidents and CEOs of local travel and tourism companies. Orlando is home to a vibrant travel and tourism industry that doesn’t contribute just to the state of Florida’s economy, but to the nation’s economy as a whole. In fact, international travel is the country’s largest service export with the travel and tourism industry accounting for nearly $1.4 trillion to the U.S. GDP and providing more than 7.5 million jobs for American workers, according to the Department of Commerce.

According to the Orlando Tourism Bureau, in 2011, Orlando benefited from $31.7 billion in visitor spending. Orlando was the fifth most visited U.S. city in 2011 with 2.8 million international visitors and Florida ranked third among states in 2011 with 5.7 million international visitors.

During the roundtable, Secretary Pritzker not only discussed the value of the travel and tourism industry to the overall American economy, but also the key role the Commerce Department plays in supporting and promoting the United States as the premier destination for international travelers. In fact, the Department’s NOAA manages the nation’s marine sanctuaries – a great destination for marine life lovers and history buffs.

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National Travel and Tourism Strategy Sets Goal to Draw 100 million International Visitors to U.S.

Submitted on May 10, 2012 - 6:00pm
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One of America's many beautiful National Parks

Guest blog post by Secretary of Commerce John Bryson and Secretary of the Interior Ken Salazar

As we celebrate National Travel and Tourism Week, the U.S. government is doubling down on its commitment to create more jobs for Americans by growing international and domestic travel and tourism that powers our economy.

Last year, 62 million international tourists visited the United States and pumped a record $153 billion into local economies, helping to support the 7.6 million jobs in our travel and tourism industry. These numbers make tourism America’s number one service export.

That’s why the White House released a new National Travel and Tourism Strategy today, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States.

America is the land of extraordinary natural wonders – from the Grand Canyon to the Florida Keys; from Yellowstone to Yosemite. America is where we do big things, and as a result, we have incredible landmarks like the Golden Gate Bridge and the Empire State Building; the Hoover Dam and the Gateway Arch. This is the land of iconic cities and all their sights – from Independence Hall in Philadelphia to the Space Needle in Seattle to the skyline of Chicago. From the Mall of America to Walt Disney World, we have it all right here.

At President Obama’s direction in January, we co-chaired an interagency task force to develop the strategy – identifying concrete steps in five key areas designed to promote these destinations and make America as number one tourism destination in the world:

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